keratin treatment

Zelo Smoothing Kit- The Perfect Hair Smoothing Treatment


We never get tired of showing women the wonderful results of our Zelo Hair Smoothing Kit, now in Target by the way! So if you recently purchased our kit and you’re wondering how to use it, I have described here the step by step application instructions. If you have questions we have an in-house stylist standing by to help you!

1. Shampoo Hair Twice with Zelo Clarifying Deep Cleanser, Step 1

Shampoo hair twice. Rinse while combing hair with fingers or a wide tooth comb to avoid tangling.

IMG_25062. Towel Dry

Towel dry the hair, leaving it slightly moist.
Then separate hair into 3-4 parts using hair clips.

3. Spray Zelo Smoothing Solution, 
Step 2 to Hair

Wearing gloves, spray the Smoothing Solution, step 2, onto small parts, starting from the back of the head.
Note: Avoid spraying the product directly on the scalp. Spray Smoothing Solution 1/4 inch from the roots using a fine tooth comb to distribute the product evenly from roots to ends. After you have thoroughly applied the Smoothing Solution to the hair, comb the hair until you feel the product is evenly distributed.

4. Processing Time

After completing application allow the Smoothing Solution Step 2 to sit in hair for an additional 40-45 minutes for processing. (45 minutes for coarse and/or rebellious curls)

5. Shampoo Hair

Shampoo hair with Zelo Clarifying Deep Cleanser, Step 1, removing all of step 2 before blow-drying.
6. Blow Dry

Remove gloves and blow dry hair 100%. Use your fingers or a wide tooth comb to separate the hair to ensure all layers are dried thoroughly.

7. Seal Hair with Flat Iron

Note: Flat iron must be at a temperature of 400°-450°F, (200°-230°C)

Separate the hair and begin flat ironing approx. 1″-2″ sections until hair feels light. Repeat process until entire hair is straightened.

Enjoy the results!


After Care Tips:

  • Always blow dry the hair after each shampoo to maintain the best results.
  • We recommend using Zelo Shampoo and Conditioner, both are paraben-free,salt-free and sulfate-free, when shampooing hair.
  • We recommend coloring of the hair before treatment.
  • Minimize contact with chlorine or salt water to enhance the duration of treatment.

Get into the Halloween Spirit with the Zelo Keratin Scary Hair Contest

Is your frizz frightening? Are your unruly curls a thriller? Do you think you’ve got the baddest puff on the block?

Prove it

It’s time for Halloween and what’s more frightening than unruly hair? Show us your frizz! Starting tonight till the clock strikes midnight on Halloween, Zelo wants you to join our Scary Hair Photo Contest. Show us your unmanageable terrifying locks for a chance to win the ultimate treat.


1st Place wins our Straightening Hair Kit Duo to give her hair a complete makeover. 2nd and 3rd place winners get one heck of a consolation prize. They will receive our Velvet Hair Gloss to make their hair more sleek and manageable.

Your votes determine the winner! Voting will not go unrewarded – one random voter will also win a shampoo/conditioner combo.

Keratin Treatments: DIY Keratin Kit FAQ

Doing your own keratin treatment can bring a lot of anxiety to you – especially if you’ve never had a salon treatment and don’t know what to expect. The price tag of a salon treatment, however, is tough for many of us to swallow. 300$ for a treatment that isn’t even permanent? That’s a big chunk of change.

For those of us who want to try out keratin but don’t have that kind of cash to shell out to get it done in a salon, an at home keratin treatment kit is a very attractive option. Some questions and concerns might come to mind, however, and that’s extremely common. Not only are keratin treatments fairly fresh to being so popular, they’ve changed dramatically since we’ve learned more about the effects of Formaldehyde gas when used as an ingredient in straightening treatments. 

When regarding DIY kits, this article addresses a few commonly asked questions to hopefully help you understand keratin treatments and get the best results out of an at home kit.

Why Are Salon Treatments SO MUCH More Expensive Than At Home Treatments?

You don’t have to be a mathmetician to realize that DIY keratin kits are significantly less expensie than when you get a keratin treatment in a salon. While at home treatments usually range from 40-80 U.S. dollars for a one use treatment kit, the same one time treatment will cost you 150-400 U.S. dollars in a salon (and that’s not even considering tip).

What you are paying for is the service. Applying keratin is a process that requires more time and attention than a cut or color, and also depends on your hair type. The more dry, overprocessed, or damaged your hair, the more expensive it’s going to cost you because you are paying for your stylist’s time, not necessarily the product itself.

What Makes a “Good” Keratin Product So I Make Sure I Am Using Quality Keratin in My Hair?

This question is asked a lot – especially with all the concerns about toxic, harsh chemicals being thrown around. The best way to know you have a quality keratin product is to just read the ingredients – first, does it even CONTAIN keratin protein? If a kit’s price seems too good to be true (such as, less that 20$), it might be. Some kits circulating in drug stores claim to be keratin treatments, but don’t even contain keratin.

Second, when comparing two kits for example, how high is keratin on the ingredients list? The higher, the more keratin content it has, and the better it will be for your hair. Third, does the product contain Formaldehyde gas producing ingredients? Just because liquid Formaldehyde isn’t an ingredient does not make it Formaldehyde-free. Ingredients such as Aldehyde, Urea, Methyl or Methylene Glycol can also produce Formaldehyde gas when heated during the application process.

How Do I Apply Keratin Properly to My Hair?

For this question, there is no generic answer – it depends on the kit. The typical process includes washing with a cleanser, saturating your hair with product in sections, combing out excess product, drying your hair with a hair dryer, then sealing in the product with a flat iron.

However, it cannot be stressed enough, read the directions that comes with your at home keratin system. Read them more than once. If it comes with a video, watch it. Applying your own keratin treatment isn’t very difficult, it’s just different. Even if you have done your own hair color, a keratin treatment is a very different process. Also, every different product might have a slightly different method or recommendations so you get the best results.

What other questions do you have about DIY keratin treatments? We’d love to hear them and help you make a great decision for your hair.

Are Salons Being Smart about Formaldehyde in Keratin Treatments?

The Environmental Working Group, a non-profit organization founded in 1993 dedicated to bringing health aware facts to consumers, asked salons how they were handling the growing concern surrounding the high Formaldehyde content in many keratin straightening treatments.

Despite recent health reports, 28 of the 41 salons polled (these salons were selected from a top 100 list of salons in the U.S.) still provided keratin straightening treatments with products proven to contain some level of Formaldehyde.

The majority of the excuses for still providing these treatments involve pure denial of levels of Formaldehyde in the products they are using.

If you are considering an in-salon keratin treatment, be aware of which product your stylist is using, and look online for the cold hard facts. Keratin products with nothing to hide will post both their air and liquid test results on their website, or provide them to you upon request.

Also, consider the benefits of an at-home keratin treatment. Many kits contain the same grade of keratin product you can get in a salon, and then you have the piece of mind that you know you applying a safe product to your hair.

What are your thoughts on this ever present issue?

Fall 2011 Hair Fashion Trends Straight from the Runway

Fall is upon us, and you can feel it in the air – cooler temperatures, kids going back to school, those itching urges to throw on a sweater in the morning, and my favorite: New York Fashion Week.

Here are a few of the best fall hair fashion trends seen on runways this Fall 2011!

Warm Colors

Fall always means to me reds, oranges and yellows – warm colors that burst among the trees when the temperatures turn colder. This fall, these warm colors are becoming very popular for hair hues. Take a look at this article from Latest-Hairstyles on incorporating warm, honey tones into your hair, no matter what your current color is.

Creative Braids

Braids of all kinds have been in constant popularity since last fall, and they don’t seem to be going anywhere – in fact, they are just getting more an more ingenious. If you do go for a braid, try something different – combine a few different types of braids, like a french braid into a fishtail braid. Or, try braiding a few skinny braids down the sides of your hair and gather into a braided pony at the nape of your neck. Unpredictability is key when embracing this trend for fall.

Slicked Back Styles

Smooth, wet looking hair has been all over the runways during Fall Fashion Week, like the above style at Carolina Herrera. To get this look, smooth and shine with a gloss such as Zelo’s Velvet Gloss before pulling your hair back in a updo for a wet, slick hairstyle.

Image Sources:, NewFashionDesigns

Celebrity Hairstyles: Nicki Minaj

If there’s one thing Nicki Minaj has down pat, it’s standing out in the spotlight from her crazy outfits, unique way with words, and my favorite, her ever changing hair. Sometimes she switches it up so much I can barely recognize her, like when she chose to don a kimono and hair pinned up in chopsticks at Fashion’s Night out last week in New York City.

More frequently, Nicki is often seen sporting a blonde ‘do cut is various ways and dyed a slew of different colors (and patterns!). She definitely takes dip dye to a new level with this look.


What do you think of Nicki Minaj’s bold hair style choices? Love it or hate it?


Image Source:,

Are Keratin Treatment Brands Lying about “Formaldehyde-Free”?

Brazilian Blowout, one of the top names in hair straightening treatments and also one of the top names criticized in the recent Formaldehyde scandal, received its first official warning from the FDA at the end of last month claiming that it’s Brazilian Blowout, labeled “Formaldehyde-Free”, is “misbranded”. According to the statement, Brazilian Blowout contains the liquid form of Formaldehyde, methylene glycol, which releases Formaldehyde gas when heated during the ironing process to seal the keratin treatment onto the hair.

Many have not been duped by Brazilian Blowout’s misleading “Formaldehyde-Free” label, however, this is giving all keratin treatments a bad rap. As a result of many companies still using ingredients that when heated still release toxic gas, the label of “Formaldehyde-Free” is no longer trusted.

Are there safe keratin treatments on the market?

Answer: there ARE safe keratin treatments on the market. Brazilian Blowout is definitely not the only option if you want to get a salon treatment, and there are plenty of safe at home treatments as well. Although Brazilian Blowout is a type of keratin treatments, not ALL keratin treatments are the Brazilian Blowout and the majority out there are now 100% Formaldehyde-Free, even when heated. They key is looking past the “Formaldehyde-Free” label on bottles and reading the ingredients. The real danger lies in when the keratin treatment is sealed with a straightening iron at upwards of 400 degrees Fahrenheit – this is when Formaldehyde gas is released into the air.

What ingredients do I need to look out for?

I get this question a lot: So how do I know a keratin treatment is good/safe? It’s all about awareness and to know which ingredients are red flags that this company is not being honest when they say their product is safe.

Harsh, Formaldehyde Gas Releasing Ingredients that You Should Avoid:

  • Aldehyde
  • Urea
  • Methyl or Methylene Glycol