Zelo® Premieres Keratin Hair Straightening Kit and Hair Products in Navarro, The Largest Hispanic Pharmacy Chain in the US

Boca Cosmetics Group provides solutions to an under-served market with the launch of Zelo® in Navarro Discount Pharmacy Stores, the largest Hispanic owned pharmacy chain in the United States. Zelo® is generating awareness in weekly store flyers, Univision TV and Spanish radio stations. In addition, continues to be very popular on home TV shopping networks.

Read Release at PR Web.


Watch us LIVE Monday on HSN

Hi all! We thank you so much for all your support. Zelo had been doing big things with HSN.  Now you can catch us in the act again! Tune in next Monday on 1/9/12 to watch us LIVE at 1 am, 11 am, 6pm and 10pm EST.

Zelo Global Culture Holiday Series

Happy Thanksgiving to all of you!   Thanksgiving is my favorite holiday of the year not for the obvious family, magnificent feasts and black Friday deals (trust me I take advantage of it all), but for the one day dedicated to giving thanks and being grateful for our many blessings.  Gratitude leads us all to abundance and a greater purpose.  Thanksgiving also marks the start of the holidays and as a result we begin a new holiday series.

As part of our culture diversity and Zelo’s expansion into so many countries we kick-off a new series over the holidays.  We are so fortunate to have an amazing team around the world willing to share their insights and point of view.  So here’s how it works, Zelo correspondents (men or women) from around the world will contribute information on a woman’s perspective of beauty in their home country (or country where they are residing).  They will share what makes a woman feel good about herself in other parts of the world, i.e. what priority is given to their looks (hair of course is of the most interest)  but makeup, fashion, also welcome.

We hope that you too will chime in and give us your impressions, support and advice as we go on this global journey together.

We’re so excited to be able to put this together on the Daily Frizz and we hope you will find it interesting, useful and hope you will share with your friends, family and readers.

“The future belongs to those who believe in the beauty of their dreams.”  Elenor Roosevelt

Many blessings,  Gisela, Co-Founder

Zelo Keratin for Home Use to Take Part in Launch of Military Shopping (MSC)

BOCA RATON, FL, August 29, 2011 —

Zelo, a professionally formulated keratin smoothing and straightening system designed exclusively for home use, is excited to be a part of the Military Shopping (MSC) launch on Sept. 1, 2011.

MSC is an online retailer providing an interactive way for active and retired military personnel and their family members to purchase their favorite products at a discounted price. Featured products will include: Zelo Ultimate Hair Straightening Kit, Zelo Hair Straightening Kit Duo, as well as Zelo Keratin Shampoo (salt and sulfate free) and Intensive Care Conditioner Duo on the new online channel.

As a product committed to improving the lives of consumers by providing safe, professional grade hair straightening at an affordable price, Zelo is proud to be involved in Military Shopping Channel’s debut.

Produced by John Cremens, previously a host on theHome Shopping Network (HSN), MSC is not just a shopping haven dedicated to giving military personnel access to familiar products and helping military families see their dollar go further.

MSC is also an entertainment hub providing a wealth of information about products available for purchase well as unique programming. Many familiar celebrities, designers, and product experts will be hosting shows, including Montel Williams, former naval officer, as well as Martha Stewart and Frankie Avalon. Zelo will be highlighted in a series of clips hosted by “G.I. Jordan” Jordan Maltezo, Army SPC, model, cosmetologist, mother of three, and devoted user of Zelo professional grade keratin products.

Appearing on the Military Shopping adds to the growing success of Zelo since their initial product launch on the Home Shopping Network (HSN) in March of 2011. Zelo has been featured in the Time for Me Catalog, had a sellout showing on HSN in July of 2011, and will again be featured on HSN at 11 p.m. on Sept. 6, 2011.

If you are a military member or related to an active or retired military member, visit the Military Shopping at to register, shop, and save.

To view the complete press release, please click here.

Zelo Keratin for Home Use has Sell out Show on the Home Shopping Network (HSN)

BOCA RATON, Fla. — July 29, 2011 —

 Zelo Keratin, a keratin smoothing and straightening system formulated exclusively for home use, had a sell out showing on the Home Shopping Network (HSN) this past Tuesday, July 26, 2011.

The product ran on air that day at 6 a.m., 3:30 p.m., and 11 p.m. By the end of the day, Zelo’s Ultimate Keratin Hair Straightening Kit had sold out completely.

It was no surprise Zelo sold out so quickly. The at home keratin system’s advanced, formaldehyde-free formula produces salon quality results for any hair type, increasing manageability and cutting styling time in half. One model on the show, Nicole, treated her hair with Zelo Keratin the week prior, and raved about the effects of the product on her African American textured hair that she wears natural.

“I can’t say how much I love this product, because it’s easy, it’s manageable, and it’s chemical free and I don’t have to worry about putting harsh chemicals in my hair,” She said, smiling as she ran her fingers through her hair. “It’s so silky and I love it and I get so many compliments.”

This is the second time Zelo has been invited to the Home Shopping Network. In March of 2011, Zelo was launched on HSN, and they celebrated a sell-out debut of the product. Zelo looks forward to working with the network more in the future. The product has also been featured in the July edition Time for Me Catalog and will be a part of the Military Shopping Channel when it releases Sept. 1, 2011.

The Zelo Ultimate Keratin Hair Straightening Kit has everything one needs for a keratin treatment, including after care: Clarifying Deep Cleanser, Action Keratin Straightening Gel, comb, hair claw clips, written instructions, instructional DVD, gloves for application, and Zelo Keratin Shampoo and Conditioner (free of salts or sulfates and infused with Keratin and exotic ingredients from the Brazilian rainforest to maintain a lasting treatment), all enclosed in a zipper bag. The kit retails on Zelo’s website,, for $80.00, but was made available on HSN for $78.95 or three payments of $26.31.

The kit is currently still listed at the discounted price on, as well as the Zelo Hair Straightening Duo (which includes the Deep Cleanser and Action Keratin Straightening Gel), Zelo Keratin Shampoo, Zelo Intensive Care Keratin Conditioner, and Zelo’s Velvet Gloss, a favorite finishing touch shine with a great scent.


Gisela Basilio
Boca Cosmetics Group
1706 Costa Del Sol
Boca Raton, FL 33432

Zelo Keratin Straightening returns to the Home Shopping Network (HSN)

BOCA RATON, FL. — July 18, 2011 –

Boca Cosmetics Group is extremely excited to have been invited, for a second time, to present its Zelo Keratin Straightening Kit for Home Use on theHome Shopping Network (HSN) on July 26 at 6 a.m., 3 p.m., and 11 p.m.

Zelo will also be available for purchase on the shopping website. Zelo is a keratin process that allows those with unmanageable hair to apply an at-home treatment with an affordable, formaldehyde-free formula that produces salon results for up to 3 months.

Zelo’s appearance on HSN is highly anticipated after the sell-out debut of the product on the program this past March.

Zelo is a pioneer in the field of keratin, at-home treatments, being the first professional- grade, hair-straightening product made available for at-home use at a much more affordable price than those products used in salons. Just like a salon treatment, Zelo replaces the keratin protein in the hair that is depleted from exposure to the elements, hair coloring, and other chemical processes, and makes hair smoother, straighter, and more manageable.

Zelo’s straightening process is similar to those methods utilized by salons. Zelo’s home-use keratin treatment gives women the flexibility to manage their hair on their own schedule. Claudio Correia, Co-Founder of Boca Cosmetics Group, says, “Zelo is the perfect product for women who are smart with their money and enjoy taking care of their own beauty regimens.”

Many women manage their own hair care routines at home by using color and deep conditioning treatments, as they feel they know their hair best. Zelo Keratin allows a woman the opportunity to apply a salon-quality product, at home, that will result in smooth, straight, silky, healthy hair.

Zelo also features a high-end, keratin-rich, salt and sulfate-free shampoo which allows the keratin and hair color to last longer. The conditioner is a top-quality product enriched with nourishing ingredients, from the Brazilian Rainforest, that provide intense conditioning. Zelo results have demonstrated that frequent use will dramatically improve the health and look of the hair. Zelo works wonders on unmanageable hair of all types and women appreciate spending less time having to style their hair.

Boca Cosmetics Group is a cutting-edge manufacturer, private-labeler, and brand owner and supplier of Keratin products for professionals.

Zelo Keratin for Home Use Featured in July Issue of Time for Me Catalog

View this Press Release at

/ BOCA RATON, Fla.— July 6, 2011—

Boca Cosmetics Group’s Zelo Keratin Hair Straightening Duo for Home Use is featured in Time for Me‘s July issue as Zelo’s first catalog appearance.

Zelo is a pioneer in the field of keratin at home treatments, being the first professional grade, formaldehyde-free hair-straightening product made available for at home use at a much more affordable price than can be found at a salon, with results lasting up to 3 months.

After a successful sell-out launch of Zelo on the Home Shopping Network this past March, Gisela Basilio, Boca Cosmetics Group Director states, “We are excited about the opportunity to feature Zelo in Time for Me catalog as well, as we reach so many women at home that traditionally still anticipate arrival of their favorite catalogs in the mail.” Time for Me catalog is, as they quote, “dedicated to the art of well-being’… our own well-being. By taking the time each day to relax, feel and look better, we’re certainly better prepared for anything life throws our way.” As a product, Zelo does just that, helping anyone with manageable hair spend less time styling and attaining sleek hair with ease.

Just like a salon treatment, Zelo replaces the keratin protein in the hair that is lost between shampoos, exposure to the elements, hair color and other treatments, making hair smoother, straighter, and more manageable.

What sets Zelo apart from any other at home keratin treatment on the market is its highly advanced, safe, and effective formula. With concerns being raised about formaldehyde-gas producing chemicals commonly being used in hair straightening treatments, Zelo shows absolutely no formaldehyde release, even when hair is heated to above 400 degrees Fahrenheit, nor does it use other harsh chemicals common in many other formulas.

Boca Cosmetics Group is a cutting edge manufacturer, private labeler for successful brands, brand owner and supplier of Keratin products for professionals.


Gisela Basilio
Boca Cosmetics Group
1706 Costa Del Sol
Boca Raton, FL 33432