Boca hair care company making national debut at Academy Awards

Gift To Oscars Nominees 2013

Gift To Oscars Nominees 2013

Boca Raton, FL  (Feb 14. 2013)—-Lights! Camera! Action!  “We’re ready for our close-up now,” says Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez. The Boca Raton based company announced that they are headed to Hollywood where their luxurious line of products will be featured at an exclusive, invitation only, beauty and couture suite for Academy Award nominees and Hollywood notables.

Olez’s products combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny and revitalized hair. “Our goal is to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” said Claudio Correia, President of Boca Cosmetics Group.

Contents of the Olez Nominee Gift Packages include the complete line of INCEPTION Home Care Products enhanced with apple stem cells.

“There is nothing on the market, anywhere, that offers the benefits of INCEPTION,” said Jeremy Lurie, Marketing Director for Boca Cosmetics Group.

In addition to the VIP gift box, Olez will be offering innovative hair care treatments at the suite featuring Essence of Youth, O2 and  NutriFuze™. These three new products are consistent with Olez’s objective of providing innovative, professional haircare that contain restorative properties in a market in need of effective solutions.

Celebrities at the suite will also be the first people in the world to try O2, Olez’s unique oxygen therapy program that detoxifies the hair and scalp.  When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and oils required for healthy and luxurious hair.

Adding to Olez’s family of breakthrough restorative products comes NutriFuze, the perfect hair diet for fragile, dull and nutrient-deprived hair.  NutriFuze contains a cocktail of powerful exotic ingredients blended to restore hair that is damaged from excessive blow-drying, color and lifestyle.

“The results I have obtained with Olez’s new products have been phenomenal.  To witness years of damage in client’s hair just disappear, is amazing,” states Olez’s  Creative Director and celebrity stylist, Edward Teitel.

After Hollywood, Olez will be exhibiting at America’s Beauty Show, March 9-11, 2013, McCormick Place, booth 1855 and will be offering demonstrations and training on Sunday, March 10th.

For more information, email info@olez.com or call 800-251-2479. or on the web.

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