Zelo Keratin for Home Use to Take Part in Launch of Military Shopping Channel.com (MSC)

BOCA RATON, FL, August 29, 2011 —

Zelo, a professionally formulated keratin smoothing and straightening system designed exclusively for home use, is excited to be a part of the Military Shopping Channel.com (MSC) launch on Sept. 1, 2011.

MSC is an online retailer providing an interactive way for active and retired military personnel and their family members to purchase their favorite products at a discounted price. Featured products will include: Zelo Ultimate Hair Straightening Kit, Zelo Hair Straightening Kit Duo, as well as Zelo Keratin Shampoo (salt and sulfate free) and Intensive Care Conditioner Duo on the new online channel.

As a product committed to improving the lives of consumers by providing safe, professional grade hair straightening at an affordable price, Zelo is proud to be involved in Military Shopping Channel’s debut.

Produced by John Cremens, previously a host on theHome Shopping Network (HSN), MSC is not just a shopping haven dedicated to giving military personnel access to familiar products and helping military families see their dollar go further.

MSC is also an entertainment hub providing a wealth of information about products available for purchase well as unique programming. Many familiar celebrities, designers, and product experts will be hosting shows, including Montel Williams, former naval officer, as well as Martha Stewart and Frankie Avalon. Zelo will be highlighted in a series of clips hosted by “G.I. Jordan” Jordan Maltezo, Army SPC, model, cosmetologist, mother of three, and devoted user of Zelo professional grade keratin products.

Appearing on the Military Shopping Channel.com adds to the growing success of Zelo since their initial product launch on the Home Shopping Network (HSN) in March of 2011. Zelo has been featured in the Time for Me Catalog, had a sellout showing on HSN in July of 2011, and will again be featured on HSN at 11 p.m. on Sept. 6, 2011.

If you are a military member or related to an active or retired military member, visit the Military Shopping Channel.com at http://www.militaryshoppingchannel.com to register, shop, and save.

To view the complete press release, please click here.

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