Zelo Keratin Straightening returns to the Home Shopping Network (HSN)

BOCA RATON, FL. — July 18, 2011 –

Boca Cosmetics Group is extremely excited to have been invited, for a second time, to present its Zelo Keratin Straightening Kit for Home Use on theHome Shopping Network (HSN) on July 26 at 6 a.m., 3 p.m., and 11 p.m.

Zelo will also be available for purchase on the HSN.com shopping website. Zelo is a keratin process that allows those with unmanageable hair to apply an at-home treatment with an affordable, formaldehyde-free formula that produces salon results for up to 3 months.

Zelo’s appearance on HSN is highly anticipated after the sell-out debut of the product on the program this past March.

Zelo is a pioneer in the field of keratin, at-home treatments, being the first professional- grade, hair-straightening product made available for at-home use at a much more affordable price than those products used in salons. Just like a salon treatment, Zelo replaces the keratin protein in the hair that is depleted from exposure to the elements, hair coloring, and other chemical processes, and makes hair smoother, straighter, and more manageable.

Zelo’s straightening process is similar to those methods utilized by salons. Zelo’s home-use keratin treatment gives women the flexibility to manage their hair on their own schedule. Claudio Correia, Co-Founder of Boca Cosmetics Group, says, “Zelo is the perfect product for women who are smart with their money and enjoy taking care of their own beauty regimens.”

Many women manage their own hair care routines at home by using color and deep conditioning treatments, as they feel they know their hair best. Zelo Keratin allows a woman the opportunity to apply a salon-quality product, at home, that will result in smooth, straight, silky, healthy hair.

Zelo also features a high-end, keratin-rich, salt and sulfate-free shampoo which allows the keratin and hair color to last longer. The conditioner is a top-quality product enriched with nourishing ingredients, from the Brazilian Rainforest, that provide intense conditioning. Zelo results have demonstrated that frequent use will dramatically improve the health and look of the hair. Zelo works wonders on unmanageable hair of all types and women appreciate spending less time having to style their hair.

Boca Cosmetics Group is a cutting-edge manufacturer, private-labeler, and brand owner and supplier of Keratin products for professionals.

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