OLEZ Advanced Keratin Straightener to be launched to Hair Professionals and Salons

View this press release at EINPresswire.com

Olez offers salons an effective and safe option as the Keratin hair industry continues to evolve with the most recent hazard alert released by the U.S. Department of Labor in Apr. 2011 warning salons of the risks of formaldehyde exposure and dangerous levels of formaldehyde found in Keratin hair smoothing treatments. This report can be found at <http://www.osha.gov/SLTC/formaldehyde/hazard_alert.html>. Due to rising concerns, Congress is now asking for FDA action <http://bit.ly/jja87V>

 

BOCA RATON, Fla.—May 31, 2011—Boca Cosmetics Group will launch Olez Advanced at the Premiere Orlando tradeshow on June 5 and the Cosmoprof Las Vegas tradeshow from July 31 to August 2nd. Olez Advanced Keratin is a formaldehyde-free formula making it a safe, effective, high quality alternative to Keratin straightening products which contain formaldehyde and are currently used in salons.

The Keratin hair industry is presently assigned the task of protecting the user and their clients from the long term dangers that come from products containing or which releases formaldehyde.

Olez Advanced is a progressive treatment free of harsh odors or irritants, has no washing restrictions and does not conflict with other hair applications allowing professionals to maximize the number of services they can provide to their client. Olez Advanced provides results lasting up to 12 weeks, and a very little goes a long way. Olez is the first product packaged in a sprayable form, allowing a yield of up to six applications per each 8 oz. bottle, less time per process, making the product very attractive for the professional.

“Olez Advanced is the new generation of Keratin straightening products. A lot of research and development went into this product. As brand owner we are committed to manufacturing the most advanced formula to date. Olez Advanced is just that!” says Gisela Basilio, Executive Director of Boca Cosmetics Group. “Having said that, educating the public involves asking them to change, but our message is that changing does not mean compromising results. To the contrary, our clients love it.”

Boca Cosmetics Group is a cutting edge manufacturer, private labeler of successful brands, and brand owner and supplier of Keratin products for professionals.

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