Boca Cosmetics at Cosmoprof Las Vegas

With all the craziness at the start of August, we are just getting to uploading photos from the fabulous Cosmoprof North America show held in Las Vegas a few weekends back! Pardon our tardiness.

It was an amazing show and we had such a blast meeting everyone. Cannot wait until next year… until then, here’s some shots of our booth during the show.

This display definitely turned heads! So much beautiful beautiful hair.

Gisela Basilio, Co-Founder of Boca Cosmetics, with Sue Correia, prepping for the busy day ahead!

Gisela Basilio, Co-Founder of Boca Cosmetics, standing next to the message reporting the amazing sell out showing Zelo had just the week prior on the Home Shopping Network. July was definitely a banner month!

Boca Cosmetics Group at Cosmoprof this Weekend

BOCA RATON, Fla. — July 28, 2011 —

Boca Cosmetics Group continues to revolutionize keratin treatments as they attend the Cosmoprof North America trade show held at the Mandalay Bay Convention Center in Las Vegas, NV from July 31 to Aug 2, 2011.

Cosmoprof North America is the most prestigious beauty trade show of its kind hosted in the U.S. which provides the business-to-business beauty industry an all-inclusive, international showcase of today’s latest beauty products.

Boca Cosmetics Group is proud to be part of the ever changing beauty industry, breaking through a competitive keratin market with the latest and most advanced Keratin products without formaldehyde.

Boca Cosmetics brands include Zelo Keratin for Home Use and Olez Advanced Keratin for Professionals, both have cutting edge, formaldehyde-free formulas.

The company looks forward to participating in Cosmoprof North America and connecting with distributors, retailers, importers, and exporters interested in the booming demand for the latest and most effective formaldehyde-free keratin products.

To Read the Rest of this Press Release, Click Here

Zelo and Olez Keratin: Before and After

It has been a fun week at the Boca Cosmetics Group’s Boca Raton office. On Monday, stylist Gustavo Tundelo from Rocco Donna in South Beach, FL came in to transform hair with Zelo and Olez Keratin products!

Check out the before and after pictures of the beautiful Jana and Ellie, as well as our very own beauty blogger Emily.

What a difference in all three of these varying hair types!

Jana After:

Ellie Before:

Ellie After:

Emily Before:

Emily After: