BOCA RATON, Fla. — July 29, 2011 —
Zelo Keratin, a keratin smoothing and straightening system formulated exclusively for home use, had a sell out showing on the Home Shopping Network (HSN) this past Tuesday, July 26, 2011.
The product ran on air that day at 6 a.m., 3:30 p.m., and 11 p.m. By the end of the day, Zelo’s Ultimate Keratin Hair Straightening Kit had sold out completely.
It was no surprise Zelo sold out so quickly. The at home keratin system’s advanced, formaldehyde-free formula produces salon quality results for any hair type, increasing manageability and cutting styling time in half. One model on the show, Nicole, treated her hair with Zelo Keratin the week prior, and raved about the effects of the product on her African American textured hair that she wears natural.
“I can’t say how much I love this product, because it’s easy, it’s manageable, and it’s chemical free and I don’t have to worry about putting harsh chemicals in my hair,” She said, smiling as she ran her fingers through her hair. “It’s so silky and I love it and I get so many compliments.”
This is the second time Zelo has been invited to the Home Shopping Network. In March of 2011, Zelo was launched on HSN, and they celebrated a sell-out debut of the product. Zelo looks forward to working with the network more in the future. The product has also been featured in the July edition Time for Me Catalog and will be a part of the Military Shopping Channel when it releases Sept. 1, 2011.
The Zelo Ultimate Keratin Hair Straightening Kit has everything one needs for a keratin treatment, including after care: Clarifying Deep Cleanser, Action Keratin Straightening Gel, comb, hair claw clips, written instructions, instructional DVD, gloves for application, and Zelo Keratin Shampoo and Conditioner (free of salts or sulfates and infused with Keratin and exotic ingredients from the Brazilian rainforest to maintain a lasting treatment), all enclosed in a zipper bag. The kit retails on Zelo’s website, http://www.zelocare.com, for $80.00, but was made available on HSN for $78.95 or three payments of $26.31.
The kit is currently still listed at the discounted price on HSN.com, as well as the Zelo Hair Straightening Duo (which includes the Deep Cleanser and Action Keratin Straightening Gel), Zelo Keratin Shampoo, Zelo Intensive Care Keratin Conditioner, and Zelo’s Velvet Gloss, a favorite finishing touch shine with a great scent.
Boca Cosmetics Group
1706 Costa Del Sol
Boca Raton, FL 33432