Zelo Keratin for Home Use Featured in July Issue of Time for Me Catalog

View this Press Release at EINPresswire.com

/EINPresswire.com/ BOCA RATON, Fla.— July 6, 2011—

Boca Cosmetics Group’s Zelo Keratin Hair Straightening Duo for Home Use is featured in Time for Me‘s July issue as Zelo’s first catalog appearance.

Zelo is a pioneer in the field of keratin at home treatments, being the first professional grade, formaldehyde-free hair-straightening product made available for at home use at a much more affordable price than can be found at a salon, with results lasting up to 3 months.

After a successful sell-out launch of Zelo on the Home Shopping Network this past March, Gisela Basilio, Boca Cosmetics Group Director states, “We are excited about the opportunity to feature Zelo in Time for Me catalog as well, as we reach so many women at home that traditionally still anticipate arrival of their favorite catalogs in the mail.” Time for Me catalog is, as they quote, “dedicated to the art of well-being’… our own well-being. By taking the time each day to relax, feel and look better, we’re certainly better prepared for anything life throws our way.” As a product, Zelo does just that, helping anyone with manageable hair spend less time styling and attaining sleek hair with ease.

Just like a salon treatment, Zelo replaces the keratin protein in the hair that is lost between shampoos, exposure to the elements, hair color and other treatments, making hair smoother, straighter, and more manageable.

What sets Zelo apart from any other at home keratin treatment on the market is its highly advanced, safe, and effective formula. With concerns being raised about formaldehyde-gas producing chemicals commonly being used in hair straightening treatments, Zelo shows absolutely no formaldehyde release, even when hair is heated to above 400 degrees Fahrenheit, nor does it use other harsh chemicals common in many other formulas.

Boca Cosmetics Group is a cutting edge manufacturer, private labeler for successful brands, brand owner and supplier of Keratin products for professionals.

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Contact:
Gisela Basilio
info@zelocare.com
Boca Cosmetics Group
1706 Costa Del Sol
Boca Raton, FL 33432
786-237-8353

Add a New Twist to Your Braided Hairstyle

Braided hairstyles are all the rage, and the reasons are obvious. Braids are simple, they are easy to make look amazing, and you can do so much with one technique that suits any style, outfit, or occasion. However there is a downside to this hair makeover miracle: braids can get boring. There’s only so many times you can do a simple braid until you feel like it has lost its luster and worse, it’s style. The good thing is, you can always teach an old dog new tricks.

I have found a few braided hairstyles in my travels that have unique touches – so if you have lost interest in braiding your hair – don’t give up until you’ve tried these ‘dos!

Waterfall Braid

This is a seldom used variety of the french braid, which is a shame because it is a great option for a half-up do without taking the volume out of the lower part of your hair by pulling it all the back. This works with straight hair, but I have also used this braid with my hair curled and it has turned out great since I’m not pulling all of my curled layers back and hiding them. Check out this video tutorial from Cute Girls Hairstyles for the how-to:

French Braid Up Do

If you are looking for a fancy braid for a nice night, this up do braid by Andrea at Beauty and the Blog might just do the trick! I love how simple this style is to create, but how complex and intricate the end result looks. Click here to get the step by step on her blog.

Braided Headband with Flower

I found the following tutorial right after posting our Poof-Proof Braided Headband style last week.  This is a super cute and easy way to finish off a french braided headband with a little flair.

Zelo and Olez Keratin: Before and After

It has been a fun week at the Boca Cosmetics Group’s Boca Raton office. On Monday, stylist Gustavo Tundelo from Rocco Donna in South Beach, FL came in to transform hair with Zelo and Olez Keratin products!

Check out the before and after pictures of the beautiful Jana and Ellie, as well as our very own beauty blogger Emily.

What a difference in all three of these varying hair types!

Jana After:

Ellie Before:

Ellie After:

Emily Before:

Emily After: