Boca Cosmetics Group continues to revolutionize keratin treatments as they attend the Cosmoprof North America trade show held at the Mandalay Bay Convention Center in Las Vegas, NV from July 31 to Aug 2, 2011.
Cosmoprof North America is the most prestigious beauty trade show of its kind hosted in the U.S. which provides the business-to-business beauty industry an all-inclusive, international showcase of today’s latest beauty products.
Boca Cosmetics Group is proud to be part of the ever changing beauty industry, breaking through a competitive keratin market with the latest and most advanced Keratin products without formaldehyde.
Boca Cosmetics brands include Zelo Keratin for Home Use and Olez Advanced Keratin for Professionals, both have cutting edge, formaldehyde-free formulas.
The company looks forward to participating in Cosmoprof North America and connecting with distributors, retailers, importers, and exporters interested in the booming demand for the latest and most effective formaldehyde-free keratin products.
To Read the Rest of this Press Release, Click Here
It has been a fun week at the Boca Cosmetics Group’s Boca Raton office. On Monday, stylist Gustavo Tundelo from Rocco Donna in South Beach, FL came in to transform hair with Zelo and Olez Keratin products!
Check out the before and after pictures of the beautiful Jana and Ellie, as well as our very own beauty blogger Emily.
What a difference in all three of these varying hair types!
Olez offers salons an effective and safe option as the Keratin hair industry continues to evolve with the most recent hazard alert released by the U.S. Department of Labor in Apr. 2011 warning salons of the risks of formaldehyde exposure and dangerous levels of formaldehyde found in Keratin hair smoothing treatments. This report can be found at <http://www.osha.gov/SLTC/formaldehyde/hazard_alert.html>. Due to rising concerns, Congress is now asking for FDA action <http://bit.ly/jja87V>.
BOCA RATON, Fla.—May 31, 2011—Boca Cosmetics Group will launch Olez Advanced at the Premiere Orlando tradeshow on June 5 and the Cosmoprof Las Vegas tradeshow from July 31 to August 2nd. Olez Advanced Keratin is a formaldehyde-free formula making it a safe, effective, high quality alternative to Keratin straightening products which contain formaldehyde and are currently used in salons.
The Keratin hair industry is presently assigned the task of protecting the user and their clients from the long term dangers that come from products containing or which releases formaldehyde.
Olez Advanced is a progressive treatment free of harsh odors or irritants, has no washing restrictions and does not conflict with other hair applications allowing professionals to maximize the number of services they can provide to their client. Olez Advanced provides results lasting up to 12 weeks, and a very little goes a long way. Olez is the first product packaged in a sprayable form, allowing a yield of up to six applications per each 8 oz. bottle, less time per process, making the product very attractive for the professional.
“Olez Advanced is the new generation of Keratin straightening products. A lot of research and development went into this product. As brand owner we are committed to manufacturing the most advanced formula to date. Olez Advanced is just that!” says Gisela Basilio, Executive Director of Boca Cosmetics Group. “Having said that, educating the public involves asking them to change, but our message is that changing does not mean compromising results. To the contrary, our clients love it.”
Boca Cosmetics Group is a cutting edge manufacturer, private labeler of successful brands, and brand owner and supplier of Keratin products for professionals.